Experience

Available for part-time

Senior Product Designer

@ Raiffeisen Bank

2024 – current

Product Designer

@ Cloud.ru

2023 – 2024

UX/UI Designer

@ Design Studio

2020 – 2023

Experience

Available for part-time

Senior Product Designer

@ Raiffeisen Bank

2024 – current

Product Designer

@ Cloud.ru

2023 – 2024

UX/UI Designer

@ Design Studio

2020 – 2023

self registration

self registration

self registration

Boosted SMB Conversions with a Self-Service Onboarding

Overview

At Cloud.ru, SMB registration was slow and inefficient due to a manager-only process. This case study details how I led the launch of a self-service flow, increasing monthly registrations from 1 to 30 in the first month.

My Role

  • Conducted hallway usability testing on early prototypes.

  • Designed business workflows in cross-functional collaboration with lawyers, accountants, and other stakeholders.

  • Created user flow designs.

Challenge

The original registration process posed several challenges:

  • Fragmented User Journey: SMBs registered as individuals with no clear way to transition to a business account, leading to dropped conversions.

  • Excessive Manager Dependency: Manager-only registration slowed conversions, limited scalability, and overloaded the sales team.

  • Complex Multi-Step Flow: Multiple verification steps increased errors and user frustration, leading to high abandonment rates.

Outcome

The redesigned self-service registration process delivered:

  • Monthly SMB registrations increased from 1 to 30 in the first month, exceeding our target of 20.

  • Automation is saving approximately 20 hours per month for sales managers.